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Social Media Management
I manage social media with a focus on turning attention into measurable business results—not just engagement metrics. From content strategy to execution, I build systems that grow audiences, strengthen brand positioning, and drive consistent inbound opportunities.
01
The challenge.
A B2B SaaS startup was posting inconsistent, unstructured content across social media with no defined content pillars, no audience targeting, and no system to track how content contributed to leads or pipeline growth.
02
The strategy
Developed a data-driven social media framework, including defined content pillars, a structured content calendar, and performance-led paid campaigns. Established KPIs and OKRs tied to business objectives—prioritizing audience growth, meaningful engagement, and conversion into qualified leads and revenue.
03
The execution
Directed the content team to ensure consistent, high-quality output aligned with strategic objectives. Established a continuous feedback loop through regular performance reporting, enabling data-driven adjustments to content, campaigns, and overall strategy.
04
The results/ What worked
Delivered 50% audience growth through organic and SEO-driven initiatives, maximizing impact within resource constraints. Increased SQLs by 25% and achieved a 7% conversion rate, demonstrating improved lead quality and stronger alignment between content and revenue outcomes.
