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Email Marketing
The right message at the right time drives growth. I create email strategies that move users through the funnel and turn engagement into measurable business results.
01
The challenge.
An education consultancy was generating a high volume of leads, but conversion into successful applications remained low—resulting in poor turnover and inefficient use of marketing efforts.
02
The strategy
mplemented a lifecycle email strategy using HubSpot, integrating it with lead capture forms to ensure seamless data flow. Segmented leads based on intent and stage in the journey, enabling personalized, automated email sequences. Combined informational content (articles, webinars) with transactional triggers (event invites, application prompts) to nurture leads and drive progression toward successful applications.
03
The execution
The Execution — Analyzed lead and customer data to identify key audience segments, then built targeted email campaigns for each cluster within HubSpot. Launched consistent weekly email sequences combining educational content and conversion-focused messaging to nurture prospects, engage partners, and drive student applications.
04
The results/ What worked
Drove a 28% increase in webinar attendance and 34% growth in event sign-ups, while boosting applications by 17% through email marketing, turning engagement into measurable conversion.
